The Road to Engagement: A Toolkit for SNAP E&T Programs

This toolkit presents a systematic approach for utilizing human-centered design and behavioral science to develop solutions to problems tied to participant engagement and participation at state SNAP E&T programs. The toolkit focuses on addressing four key engagement problems: 1) first contact (getting individuals interested in SNAP E&T when initially contacting the SNAP agency); 2) service matching (reflecting assessment and referrals of SNAP participants to E&T services and providers); 3) handoffs and navigation between agencies; and 4) reverse referrals (engaging potential SNAP participants in eligibility through E&T providers rather than through SNAP agencies). Also included in the toolkit are examples and worksheets to help SNAP agencies and partners utilize this systematic approach.