Developing a Strategy for Effective Employer Engagement

This article from Social Solutions looks at how understanding the employer perspective is a key to successful engagement between workforce programs and employers. Employers rely on workforce development organizations to help them understand and navigate services and programs; successful engagement with employers involves doing not just talking and discussing but more action and results. The article outlines five steps for building collaborative business services, including: proactively targeting businesses for outreach, listening to employers regarding the challenges or issues they are facing, sharing information with staff and partner organizations, identifying challenges and opportunities and developing services to address them, and working with employers to provide solutions in a seamless manner.