Using a Funnel Analysis to Strengthen Participant Engagement

How many people express interest in a program but never enroll, begin services, or complete them? This MDRC resource introduces funnel analysis as a practical way for human services and workforce programs to answer this question. The approach tracks participants as they move through different stages of a program, helping staff identify where individuals disengage and what barriers may be contributing to those gaps. The resource includes two workbooks that guide practitioners through examining participant progress before and after enrollment, identifying points of attrition, and developing strategies to improve engagement. Temporary Assistance for Needy Families (TANF) programs can apply this approach to better understand where families encounter difficulties accessing services, whether during application, orientation, employment preparation, or ongoing participation. By using program data to identify and address barriers, TANF practitioners can make targeted improvements that help more participants connect with and benefit from available services.