Recruiting New Participants: Eight Steps to Full Enrollment

The June issue of the MDRC operations web series “In Practice: Lessons for and from Practitioners” provides guidance on participant recruitment for community improvement programs. The blogpost outlines eight key steps towards implementing recruitment strategies: know your target audience, market the benefits of your program, establish and train a recruitment team, get the word out, connect with referral partners, set realistic recruitment goals and track your progress, put your recruitment plan in writing, review progress regularly, and reward success.