Outreach Strategies to Engage Potential Participants and Employers

The Rehabilitation Services Administration funds the Disability Innovation Fund-Subminimum Wage to Competitive Integrated Employment (SWTCIE) projects designed to decrease subminimum wage employment and increase competitive integrated employment for people with disabilities currently employed in or contemplating subminimum wage employment. This Mathematica practice brief explores how SWTCIE staff promote their projects to potential participants and employers. It summarizes interviews with four SWTCIE projects from agencies in Connecticut, Minnesota, North Carolina, and Texas. The brief shares promising practices including (1) meeting people where they are and proactively addressing their concerns, (2) engaging a wide network in their communities, (3) consulting external resources such as communications firms to shape their branding, and (4) promoting success stories and using family and peer mentors. The lessons learned could help vocational rehabilitation agencies and other organizations interested in implementing aspects of their programs.