HHMI grantee implementation evaluation: Marketing, recruitment and retention strategies

The Hispanic Healthy Marriage Initiative is a focused strategy to address the unique cultural, linguistic, demographic, and socioeconomic needs of a growing population of Hispanic children and families in the United States. The Administration for Children and Families (ACF) and the Office of the Assistant Secretary for Planning and Evaluation (ASPE), within the Department of Health and Human Services (HHS), funded the Hispanic Healthy Marriage Initiative (HHMI) Grantee Implementation Evaluation to learn how relationship and marriage education programs serving primarily Hispanic individuals and couples are marketing services and developing culturally appropriate materials and programming for diverse Hispanic populations. This study is an implementation evaluation, not an impact evaluation.