Encouraging Attendance and Engagement in Parenting Programs: Developing a Smartphone Application with Fathers, for Fathers

This report describes how a new smartphone-based application, DadTime, was developed jointly by fathers and the nonprofit MDRC to encourage attendance and participation in the Just Beginning parenting program. The app both provides reminders to attend Just Beginning sessions and reiterates techniques learned in the sessions through interactive tools. The study asked for feedback and used concrete suggestions, like allowing fathers to set the time of day of notifications, using more icons and emojis, and asking parents how they felt when they opened the app, to tailor the application. Overall, the new version of DadTime will hopefully increase user engagement and participation in the Just Beginning intervention.