Tipsheet - Sensitive Questions

This resource from the Duke Initiative on Survey Methodology at the Social Science Research Institute deals with two issues that come up for researchers when asking people sensitive questions: 1) social desirability bias (where respondents answer in the way they know to be socially favorable) and 2) privacy (where respondents don't want to answer a question because they think it's too personal). The tipsheet describes techniques that researchers can use to combat sensitivity to these issues and increase the reliability of surveys.