Innovative EITC Marketing and Outreach Strategies

The second Webinar in our EITC Series, this Webinar provided information on innovative EITC marketing and outreach strategies. Speakers from the Internal Revenue Service (IRS) provided a comprehensive overview of marketing materials available through the IRS’s Stakeholder, Partnerships, Education and Communication Office. Additionally, speakers from Oregon offered information on how to successfully market an EITC campaign through strategic messaging for employees and consumers and how to conduct direct outreach through community events.