Awareness of Trump Accounts Is Lowest Among Families Who Stand to Gain Most

Building financial security starts with making sure families know about available opportunities. This Urban Institute resource explores early findings showing that many families who could benefit from new Trump Accounts are unaware the program exists. For Temporary Assistance for Needy Families (TANF) practitioners, the resource reinforces the importance of outreach and trusted communication when introducing new benefits or savings opportunities, like the Trump Accounts. The resource can help TANF programs think about how to share information more effectively, encourage participation, and connect eligible families with tools that may support their children's long-term financial well-being.